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March 13, 2019

When, Why, & How To Trademark A Smell

A few months ago, Play-Doh trademarked their signature scent, throwing the world as we know it into a spinning whirlwind of confusion. People the world over asked very logical questions, like–is that allowed? Why trademark a smell, anyway? And how would you even go about it? Somewhat unsurprisingly, the process for trademarking a smell is […]

Filed Under: trademark Tagged With: how to trademark a smell, play doh trademark, why to trademark a smell

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