When you’re registering a copyright, the process is pretty straightforward–you can file it on your lunch break, stress-free. But registering trademarks can get a little more finicky. Of course, this is a personal choice, but if this is the first time you’re registering a trademark, I wholeheartedly recommend that you hire a trademark attorney. Here’s […]
How (And Why!) To Build An Intellectual Property Portfolio
If you’re wondering what an intellectual property portfolio is, or why it’s important, then take a second and imagine selling your company. You’re sitting across the table from potential buyers, excitedly telling them about your efficient manufacturing processes, your exciting marketing videos, your recognizable logo…until they ask if you have the proper registrations in place. […]
Why You Should Copyright Your E-Course
Not too long ago, I was a guest on a podcast, thinking “Oh no, you should really copyright your e-course.” The host was interviewing me over the phone, and mentioned the e-course he’d recently released. He was thrilled that it was making so much money. I was excited for him too, but as someone […]
Copywritten or Copyrighted: Which One Is Correct?
“So, what do you do?” It’s an innocuous-enough dinner-party question, but when I answer “I’m a copywriter,” more often than not, there’s some confusion. “Wait, so does that mean your work is copywritten or copyrighted?” And then things get further confused when I clarify that I write copy about copyright law. Copywriting about copyrighting. […]
Copyrighting Photos In 6 Easy Steps
What’s the point of copyrighting photos? These days, it seems like photos get shared all across the corners of the internet, and usually without the proper credit attached. (Sidenote: That’s why all of our blog posts have photo credit links.) If you’ve ever gone to the trouble to style, frame, shoot, and edit photos that […]