A few months ago, Play-Doh trademarked their signature scent, throwing the world as we know it into a spinning whirlwind of confusion. People the world over asked very logical questions, like–is that allowed? Why trademark a smell, anyway? And how would you even go about it? Somewhat unsurprisingly, the process for trademarking a smell is […]
A Quick Introduction To Patents
Copyrights are the form of content protection we’ve talked about the most, for sure–but patents are their own animal. How do you know if you need a patent? And if you do, how do you go about getting it? We’ve prepared a quick introduction to patents to clear things up, and get you and […]
What To Expect After You File Your Trademark Registration
After you file your trademark registration, you’ll probably be tempted to dust off your hands, pour yourself a mug of something delicious, and settle in while you wait for your registration certificate to arrive. But you’re not quite done. While the bulk of the work is over, you’ll still need to keep an eye out […]
3 Reasons Why You Should Hire A Trademark Attorney
When you’re registering a copyright, the process is pretty straightforward–you can file it on your lunch break, stress-free. But registering trademarks can get a little more finicky. Of course, this is a personal choice, but if this is the first time you’re registering a trademark, I wholeheartedly recommend that you hire a trademark attorney. Here’s […]
Copyrighting A Name (Technically, Trademarking A Name)
Copyrighting a name isn’t actually something you can do–but you can (and should!) trademark a name. If you missed our Trademarking vs. Copyrighting post, here’s a quick rundown: A trademark is, essentially, the outside appearance of your brand. It’s the wrapper, the name, the logo, the specific brand colors that say “This pen is a […]